I was hoping to teach a class this fall for CU’s advertising program, but was unable to commit since I am taking a long vacation in Europe. I have read about this program and expressed my interest in helping and/or contributing as it is here close to home. | tags: BDW, Boulder Digital Works, Changethethought, Workshop My question is and has been for a while, whether or not the agency model is even relevant anymore and if it can even find a way to sustain itself. I will do a followup when the conference is done, but it should come as no surprise that this world we live and play in is changing dramatically and the agency/client model is struggling to keep up or even understand the changes.
Currently I am about to listen to the head of UI at AKQA. I spoke with a group this morning about tribalism and people moving into tribes within the digital landscape. I feel like I am coming in at a weird angle where I have worked in the ad industry but also come from the creative-to-creative community side that a lot of people within the ad industry don’t consider. So far, I have met some really exciting people here. Especially after the massive change in the last 18 months brought on by a technological windfall with gadgets like iPhones and iPads that are quite literally changing our lives minute-by-minute. Thus far and not surprisingly, there are no tried and true answers. We are putting our heads together to try to figure out this new landscape and understand what exactly it means for the creative industry. There are some very exciting people from within the advertising and creative industry here including the top creative minds from agencies like Modernista, Crispin Porter + Bogusky, Goodby Silverstein, etc. I have to thank the New Denver Ad Club profusely for allowing me the opportunity to be here. Follow these students over the next year at /blogs/60weeks.I am currently at a 2 day workshop hosted by Boulder Digital Works. There is much work to do leading up to 12/10/10 and years of work after that, but there is no doubt there will never be a year quite like the one that lies directly ahead.
Their brains are buzzing and the walls of BDW are bulging with possibility. These 12 students, who range in age from 22 to 48, have been exposed to some of the best of the best in digital and interactive over the past 10 weeks. The film looks at what the students have learned, considers their hopes and plans for the program’s remaining 50 weeks and focuses on their dreams, goals and predictions.
Some of the students enrolled after hearing about the program with only weeks before its start. The video explores the twelve students’ motivation for jumping onboard Boulder Digital Works’ 60 Weeks program inaugural voyage. The 1210 Project is named after what will be the students’ final day of BDW 60 Weeks, December 10, 2010. Why would someone drop everything for more than a year to enroll in a completely untested program that vowed to teach the world of digital and interactive in a way never done before? The first class of 12 students in Boulder Digital Works’ first 60 Weeks program answer that question in their new short film called The 1210 Project.
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